Creative Strategy Team Lead
Monzo Bank <> Ladder
August - December 2021
Monzo partnered with Ladder for the critical relaunch of their performance marketing, after two years / pre-pandemic. This would be Ladder’s biggest client partnership to date.
As Client Lead on Monzo and Team Lead internally, my responsibilities were split between strategic planning, creative direction and project management.
We took activity from 0 to 10k new customers in the first 30 days, while within our benchmark KPIs for installs and activations.
In December, Monzo secured another $500m in funding, and its valuation surged to $4.5bn - an increase of more than 200% since the start of the year, as thousands of new customers helped double their revenues.
Our performance marketing drive, alongside other channels of course, helped play a part in Monzo's great achievement.