Creative Strategy Team Lead
Monzo Bank <> Ladder

August - December 2021

Monzo partnered with Ladder for the critical relaunch of their performance marketing, after two years / pre-pandemic. This would be Ladder’s biggest client partnership to date.

As Client Lead on Monzo and Team Lead internally, my responsibilities were split between strategic planning, creative direction and project management.


  • Led Monzo’s onboarding at Ladder: brand discovery workshop, creative exploration and established bespoke ways of working between key stakeholders.

  • Quarterly strategy planning. Launched acquisition campaigns across Facebook, Instagram and Google UAC initially, then Search, Display, Programmatic and Twitter.

  • Managed multiple creative workstreams and tight turnarounds: test campaigns, BAU content and iterations - to scale while also driving performance efficiency.

  • Led Monzo’s App Store refresh across Apple and Google Play: brand positioning, messaging and design execution.

  • Developed the creative strategy for their 2022 channel launch on TikTok.

  • Achievements:

    We took activity from 0 to 10k new customers in the first 30 days, while within our benchmark KPIs for installs and activations.

    In December, Monzo secured another $500m in funding, and its valuation surged to $4.5bn - an increase of more than 200% since the start of the year, as thousands of new customers helped double their revenues.

    Our performance marketing drive, alongside other channels of course, helped play a part in Monzo's great achievement.

    Using Format