Lead Strategist, Mars x Vidsy



9 Brands: Pedigree, Dreamies, Nutro, Crave, James Wellbeloved, Chappie, Spillers, Perfect Fit, Suzi Wan.

Global level, working across 24 markets.

29 Projects, producing 1000+ video ads.

Full funnel campaigns, from product launches through to D2C.

Platforms: Sky AdSmarts, Amazon, Facebook & Instagram, TikTok, Google and YouTube.



My primary responsibilities:

  • Responsible for comms planning against client's annual ICP and for developing creative strategies to lead the digital content production. Through these activities, working in close collaboration with media and ad agencies.
  • Gatekeeper of best practice across all platforms and placements.
  • Working closely alongside internal creative and production teams to ensure creative output is aligned with strategy.
  • Preparing campaign wash-ups, developing case studies and constantly pitching for new brands.

  • Using Format