Strategist & Creative Lead, Lancôme x Vidsy



~50 campaigns, from 2018-2021.

Global level, working with DMI team based in Paris and local market teams.

Vidsy’s largest agency partnership / annual deal to date.

Full funnel campaigns, from raising product awareness through to influencer content and e-commerce.

Platforms: Facebook & Instagram Stories and In-Feed, Pinterest, TikTok, Snapchat, CRM, e-Commerce, WeChat, NEW Facebook and YouTube AR.



My primary responsibilities:

  • Planned, strategised and executed digital campaigns for Lancôme, across make-up, skincare, luxury, fragrance franchises.
  • Delivered best-in-class content across social, e-commerce and CRM, consistently aligned to platform best practices.
  • Brand guardian and development of Lancôme best practices, sharing thought leadership to both internal and external teams.
  • Using Format