Account & Events Manager, Canon UK Instameets
Campaign: Canon UK Influencer Outreach Program, Instameets.
Responsibilities: Event Management, Project Management, Social Media, Content Management and Account Management.
While managing the Canon UK account at IPG, I was responsible for leading their influencer outreach program via photography events.
Bringing together a community of photography micro-influencers from around the UK, our aim was to host a collection of exciting, visually-dynamic events that our guests could capture using their kit, then share to their social channels, gaining valuable earned media for Canon.
From Somerset House in London to Aardman Animation Studios in Bristol, we covered an amazing range of activities such as live music gigs to circus performances, and got behind-the-scenes access to some secret spots for the best photo ops.
The events became key to @CanonUK’s exponential account growth in its organic channels and community of followers.
I was responsible for conceptualising the events, pitching to the client and facilitating their entire management: scouting venues and sourcing talent, through to legal agreements, tracking budgets and digital marketing.
It was a rare opportunity at that stage of my career and still remains a highlight to date 🏆