Freelance Creative Strategist, Social Media Specialist

Passionate about all-things-digital. 💥

I'm a creative strategist, specialised in social media, digital-first / integrated campaigns.  My focus is to craft compelling strategies, best-in-class content and optimise campaigns for clients, while closely collaborating with platform partners, media agencies & cross-functional teams.

8+ years experience working with global brands, including: L'Oréal Group, Hewlett Packard, Procter & Gamble, PepsiCo, Unilever, Argos and Canon. From Wellington, NZ, working in London & living in Porto.


  • Creative Strategy Team Lead - Ladder
  • Strategist / Creative Lead - Vidsy
  • Content Manager - AllTogetherNow, The&Partnership
  • Content Project Manager - Stylus Media Group
  • Social Media Account Manager  - IPG Mediabrands
  • Community Manager - Zone
  • Online Journalist & Social Media Coordinator - Bmag Brisbane
  • Editorial Placements - Cleo Magazine, Cosmopolitan Magazine, Business News Publications

Skills: Digital-First Strategy, Creative Comms Planning, Brand Storytelling, Content Production, Video Production, Art Direction, Social Media and Best Practices, Paid Media, Project Management, Account Servicing, Visual Design, Editorial, Copywriting, Digital Marketing, Adobe Creative Suite inc. Photoshop, Community Management, Content Management Systems (CMS), HTML, Websites, User Experience (UX), Data Analysis, Reporting, Research trends, Public Relations (PR), Media Relations, Client Relations, New Business Development, Event Management, Communication, Creative Thinking, Presenting, Problem Solving.

Using Format